«Whether people agree with it or not, Waterstone's have spent a lot of ££££ on focus-group research into this area. And the feedback from customers (because, believe it or not, these ARE the most important people in the business) is that they find it difficult to RECOGNISE members of staff on the shopfloor»
Philip Stone, um ex-livreiro da Waterstone's, explica a importância do dress code no sector livreiro.
Para ler aqui.
quarta-feira, 20 de fevereiro de 2008
A importância do dress code nas livrarias
Postado por Booktailors - Consultores Editoriais às 00:22
Marcadores: internacional, Livrarias, Marketing do Livro