Estará a globalização a mudar as regras do jogo na edição?

«Mr Makinson, 53, believes that Penguin can generate 10 per cent of its sales from emerging markets, which amounts to £100 million a year. The operation in India grew by 25 per cent last year, boosting turnover by £15 million and should, Mr Makinson says, generate 5 per cent of revenues in five years.»

Como muitos outros, assim o pensa John Makinson, CEO da Penguin. Para ler aqui.