Os leitores de ebooks e o sucesso do segmento

«Despite widespread Kindle adoration and mounting anticipation of the UK release of the Sony Reader, I still believe that ultimately consumers will not take up e-reader devices in game-changing numbers. Certainly, I don’t think device sales will be large enough to deliver an “iPod moment” to e-books. Why? Because e-readers offer limited benefits. Despite their many nifty features, they are ultimately only single function devices. They allow consumers to read books.»

Segundo Kate Eltham, não serão os dispositos de leitura de ebooks que farão estes produtos dispararem nas vendas. E explica porquê. Aqui.