Diz-se

Publishers would focus value around subject or genre expertise and intimate, direct market knowledge, providing editorial and marketing functions beyond the merely ‘technical’. [...] publishers would need to move back further into the territory of filter and editorial consultant and to refocus energies on their (oft forsaken) role as career nurturers for authors.
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They would also need to develop brands around subject or genre niches so that their platforms are able to gain traction over those developed by competitors and to become far, far better at direct sales and marketing. Publishers will need to press further into the retail space, developing direct relationships with consumers of their content, if they are to become an effective bridge between authors and readers. Whatever shape the future holds, it looks like publishers won’t survive unless they regain some of the roles that over the years have been handed off to other partners in the distribution chain.

Sara Lloyd, Manifesto