Book Trailer (outra vez)

O fenómeno e a discussão não são só por cá.

Nos Estados Unidos o referencial The Wall Street Journal abordou o assunto.

«
[...]
In a book industry flooded with titles and facing sluggish sales, a growing number of authors are going to dramatic lengths to attract attention. The latest tactic: producing and starring in zany videos aimed at the YouTube audience.
[...]
Some authors and publishers have even recruited star power for the videos. Oscar-nominated filmmaker Alfonso Cuarón ("Children of Men") agreed to direct the trailer for his friend Naomi Klein's latest book, "The Shock Doctrine: The Rise of Disaster Capitalism," for a few thousand dollars, part of the promotion budget that her publisher, Penguin UK,
[...]
Mike Vogel, a star of the horror movie "Cloverfield," appeared in one of four trailers made for the chick-lit title "Celebutantes" by Amanda Goldberg and Ruthanna Khalighi Hopper.
[...]
"In some cases, we don't even expect it to increase sales at all," says Carolyn K. Reidy, president and CEO of Simon & Schuster, which has doubled its investment in video content since it started making trailers last year. "It's almost a gift to the audience, and hopefully it makes them buy the next book."
[...]
In March, the Barnes & Noble Web site launched "B and N Studio," a channel devoted to book trailers and original book-related content[...]»

Mas o melhor é lerem vocês mesmo o artigo.